LINKEDIN CASE STUDY

1.HOW HAVE THE SUCCESSFUL LINKEDIN MEMBERS USED THE NETWORK TO THEIR ADVANTAGE?

LinkedIn has many features for the brand and social media marketer. You can establish your expertise through the LinkedIn content platform, interact with your community via brand pages and groups, and reach out to others via LinkedIn messaging.

Recruiters and Human Resources professionals are on LinkedIn 

People who are hiring are looking at your profile on LinkedIn. In fact, if you’re not on LinkedIn, it may lead them to speculate why. For example, are you not Internet savvy? If you’re looking for a job, it’s expected you’ll be on LinkedIn.

LinkedIn has extensive job listings 

If you’re looking for work, you can take advantage of LinkedIn’s job search engine. Many top brands are using LinkedIn as a way to find suitable candidates through job listings, and there are plenty of listings exclusive to LinkedIn.

Join professional groups that include like‐minded people 

LinkedIn hosts thousands of online groups, enabling professionals to network within their respective niches.

Reach out to the people who are viewing your profile 

LinkedIn tells you who’s viewing your profile, which opens the door when it comes to meeting new people and making important connections. For example, if someone you’re interested in working with has viewed your profile, you can contact him, saying, “I noticed you viewed my profile. I’d love to chat.”

Updating an online resume’s is easier than continuously updating paper resumes 

With LinkedIn, you don’t have to worry about hiring a professional resume’s writer or formatting documents. You just have to click the Edit button and enter your desired information. The formatting is done for you.

Read news from your connections 

Your connections post news, tips, and updates, which you can look over to stay current on industry trends and timely topics.

2.SUGGEST HOW BEING A MEMBER OF THE LINKEDIN NETWORK MIGHT HELP A COMPANY TO DEVELOP A BETTER CUSTOMER KNOWLEDGE.

Using knowledge in our business isn't necessarily about thinking up clever new products and services or devising ingenious new ways of selling them.Its much more straight forward.We have probably done market research into the need for our business to exist in the first place.If nobody wanted what we are selling ,we wouldn't be trading. We can use this market knowledge to target particular customers with specific types of products services. Our files of documents from and about customers and suppliers hold a wealth of information which can be invaluable in both products and services and improving existing ones.

Customer Knowledge 

We should know our customer's need and what they think of us. We may be able to develop mutually beneficial knowledge sharing relationships with customers by talking to them about their future reqirements.

Employee and supplier relationships

Seek the opinions of our employees and our suppliers. They'll have their own impressions of how we are performing.We can use formal surveys to gather this knowledge or ask for their views on a more informal basis.