THREADLESS CASE STUDY

1. IS THREADLESS A SUCCESS OR FAILURE?

Threadless was one of the first Internet-based, custom-clothing companies, and it mainly competes with companies that either enable user creation or pick designs by competition. Based on the concept of  it was one of its kind when it was started in 2000.

Threadless is a success according to me due to the following reasons

1. Threadless has been successfully functioning over the past two decades.
2. The company had over 2 million registered users on their site, received over 69,211 submissions, and printed designs from 289 artists it has one of the largest designer-user community.

2.HOW DOES TODAY'S DIGITAL WORLD IMPACT [BOTH POSITIVELY AND NEGATIVELY] THREADLESS CO-CREATION STRATEGY?

Impact of the digital world on threadless

POSITIVE

1. As of April 4.57 billion are on the internet which is 59% of the total population compare that to 5 years ago with 3.6 billion people, more people are on the internet thus the market for threadless has increased tremendously.
2. With the world moving more towards the digital era, a lot of free tools are available on the internet for creating amazing designs without having any technical knowledge thus making it easier for people to contribute.
3. With the rise of social media, sharing has become easier and simple, more and more people like to share and create new things, this could bring up a positive environment for the companies based on co-creation such as threadless.

NEGATIVE

1. With more people online and easily replicable business model of threadless the competition has also increased significantly.
2. With similar platforms such as zazzle, printify, red bubble , etc the top designer of threadless are moving towards them in the seek of new opportunities.
3. There is always a threat from giants such as Amazon to enter the competition and disturb the market. (Amazon released its  service which, similar to its Kindle service, allows independent designers to upload designs and such to Amazon and Amazon will sell and print shirts on demand in return for a cut of the profits)

3.HOW COULD THREADLESS IMPROVE ITS CO-CREATION STRATEGY?WHAT TACTICTS OR TOOLS COULD THEY USE TO ENHANCE THEIR SUCCESS?

Co-creation has been defined as an active creative and social process,based on collabration between the producers and users to generate value for customer.The main problem that holds people back is recognision /credit for their work/idea.When people feel that they have some gain in the results,they would look for the proper credit they deserve and threadless could provide for the same.This can motivate them to even more  work.Threadless or generally not known to have an extensive marketing program.If they give effort through advertisement then there could be even more artists /buyers ready to invest their time and money.As threadless faces a lot of competition nowadays,they could take cautions on their quality of the parts which was a concerning issue.Improving the quality in general could be a big boost in any company facing competition.